Drutt Corporation is the world leading provider of Mobile Service Delivery Platform (MSDP) solutions to mobile network operators.

Echovox and Drutt Corporation team up to offer carrier-grade device rendering to brands worldwide

Incorporating robust device rendering technology to Echovox’s
managed Mobile Service Delivery Platform (MDSP)
Enabling brands to deploy carrier-class mobile portals to their users
Dramatically enhancing end-user experience and thus revenues
Echovox, the first non-mobile network operator to offer Drutt
Rendering

Echovox and Drutt Corporation today announced a partnership which will see Drutt Rendering, the leading mobile rendering solution, incorporated into Echovox’s fully managed mobile service delivery platform (MSDP). Echovox is the only non-mobile network operator to integrate Drutt’s mobile rendering solution.

Device rendering helps address the complexity of bringing content to the mobile environment and optimises its presentation on all handsets. For brands, device rendering secures precise control of content to maintain a consistent relationship with consumers.

By streamlining content adaptation with device rendering, mobile users will benefit from an enhanced experience that matches their device’s capabilities. This addition to the Echovox managed MSDP solution will enable media companies, content owners and MVNOs to roll-out carrier-class mobile portals. Enhanced user experience means dramatic visit/sale conversion ratio improvement.

Drutt Rendering is currently used by over 40 operators worldwide including The Vodafone Group , T-Mobile and Swisscom. Drutt’s expertise in device rendering complements Echovox’s extensive existing MSDP which includes content adaptation, advanced billing, audio and video streaming, premium SMS and MMS, content management, authoring tools and advanced user profiling and cross-selling tools.

David Marcus, CEO and Founder of Echovox commented: “Rolling out a mobile portal is far more complex than launching an internet site. The only way to ensure a decent user experience is to develop one site for each device, which is impossible, therefore resulting in poor user experience outside of operator’s portals. In order to solve this major issue for media companies, content owners and MVNOs, we decided to team up with the leaders in that field to offer operator-class portals to the off-portal world.“

Bengt Ödeen, Chief Operating Officer for Drutt Corporation stated: “The industry is increasingly opening up to companies outside of the mobile network operator space. For success it’s important that they have access to the best tools available. Echovox offers a full service package for consumer brands and our partnership ensures Echovox can consistently meet demands for operator-grade mobile content delivery.“

About Echovox:

Echovox is a global managed Mobile Service Delivery Platform (MSDP) provider, enabling brands to launch or improve existing mobile content and entertainment solutions. Its proprietary infrastructure reaches over 60 mobile operators across the world, providing access to nearly a billion mobile subscribers.

In combination with its unique delivery and billing platform, Echovox sources compelling, high-value content from major music labels, movie studios, leading game developers, sports rights owners and mobile application providers.

Echovox´s MSDP infrastructure integrates Content Adaptation, Device Rendering (WAP, imode), advanced Billing, Audio and Video Streaming, Premium SMS and MMS, Content Management, Authoring tools and advanced User Profiling and Cross-Selling tools. Its MSDP platform can be used to develop customised mobile content and entertainment services but is also leveraged in ready-to-go packaged solutions such as white-label mobile content kiosks for: ringtones, full-track music, wallpaper and mobile games and localised mobile entertainment content mini-portals (gossip, news, jokes, prize competitions).

MVNOs, Mobile Operators and Media Groups turn to Echovox for managed mobile content solutions. Content providers rely on the company for the worldwide distribution and monetisation of their content on mobile.
Echovox is at 3GSM World Congress in Barcelona Hall 2, Level 1, Stand J68.

About Drutt Corporation

Drutt Corporation is the world’s leading Mobile Service Delivery Platform (MSDP) provider to mobile operators. Our products help operators mobilize and charge for any content to any device, over any mobile network and delivery channel. Drutt is a global software company with offices in Sweden, UK, USA and China growing and profitable. Our products are commercially deployed in more than 40 operators in 30 countries, managing millions of transactions and available to hundreds of millions end users every day.
Visit the Drutt Showcase at 3GSM World Congress, Hall 2, Booth G26/G27.

For more details, please visit: http://www.drutt.com.

For further information please contact: Nelson Bostock Communications Lisa Allen/Kate Dorward PH: + 44 (0) 20 7229 4400 EMAIL: lisa.allen@nelsonbostock.com

If you would like to schedule an interview at 3GSM in Barcelona, please call:
Lisa Allen
+44 (0) 7803 987 078

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