Drutt Corporation Selected to Enable TeliaSonera’s Common
Mobile Internet Portal, SurfPort™
Offering Provides Enhanced User Experience, Greater Marketing Control and Reduced Operating
Costs
Stockholm, August 9th, 2005 - Drutt Corporation, the leading Mobile Service Delivery Platform (MSDP)
Provider, today announces that TeliaSonera, the leading telecommunications company in the Nordic
and Baltic region, has selected Drutt Rendering and Drutt 3PI Interactive products as well as
professional services in the delivery of their Mobile Portal.
“It is essential to our strategy that our customers faultlessly receive a large variety of targeted mobile
content optimised for their mobile phones”, commented Martin Vendel, Senior Vice President at
TeliaSonera, responsible for SurfPort™ roll-out. “Utilising Drutt’s MSDP products will allow us to
expand our content offering faster with greater marketing control and increase customer service while
reducing our operating costs.”
The solution makes content adaptation possible in order to optimise the end user experience from any
kind of mobile device. It also provides TeliaSonera with the means to streamline the content partner
management process. The new solution will be a single installation which will deliver 7 local versions of
SurfPort™ across the Nordics and Baltics resulting in a large reduction in operating costs.
Furthermore, TeliaSonera will have new possibilities to manage and control the look and feel of each
individual mobile portal through the utilisation of Drutt Rendering’s Toolbox. For example, each local
marketing department will have the ability to create unique marketing campaigns and tailor the content’s
appearance for numerous customer segments.
“End users of mobile content demand relevant, situation dependant mobile content delivered to them
consistently with the highest quality” commented Roland Svensson, Drutt CEO. “At Drutt, we focus on
enabling our mobile operator customers to meet these subscriber demands by automating the content
delivery process so that thousands of partners can deliver content to diverse customers segments with
hundreds of disparate mobile devices. All this is delivered with higher quality assurance, greater
marketing control and reduced costs.”
Drutt’s 3PI (3rd Party Integration) Interactive Product, through partner self-care and delivery lifecycle
management, will enable TeliaSonera to streamline content partner management so that hundreds of
relationships can be managed efficiently. By automating the content relationship lifecycle the marketing
department can control the product mix without involving the technical staff. This allows faster roll-out of
new content services, greater control in time sensitive marketing campaigns all while reducing operating
costs. Streamlining the partner process ensures that enough partners are included in the offering to
meet customers’ expectations.
In addition to the Drutt products and services, Drutt will work together with Changingworlds to implement
their ClixSmart Portal into TeliaSonera’s mobile platform. The ClixSmart state-of-the-art personalization
engine delivers a dynamic portal to suit the unique interests of each individual subscriber and provides
the optimal user experience for TeliaSonera's SurfPort™ customers.
About Drutt
Drutt Corporation is the world’s leading Mobile Service Delivery Platform (MSDP) provider to mobile
operators. Our products help operators mobilize any content to any device, over any mobile network and
delivery channel. We are global, growing and profitable and currently have more than 600 installations in
over 25 countries on 4 continents, including all Vodafone live! portals worldwide.
About TeliaSonera
TeliaSonera is the leading telecommunications company in the Nordic and Baltic regions. At the end of
December 2004 TeliaSonera had 15,411,000 mobile customers (51,359,000 incl. associated
companies) and 8,312,000 fixed telephony customers (8,943,000 incl. associated companies) and
2,017,000 internet customers (2,056,000 incl. associated companies). Outside the home markets
TeliaSonera has extensive interests in the growth markets in Russia, Turkey and Eurasia. TeliaSonera
is listed on the Stockholm Exchange and the Helsinki Exchanges.
About ChangingWorlds Ltd.
ChangingWorlds is the market-leading provider of Intelligent Mobile Portal solutions. The company’s
market leading ClixSmart Intelligent Mobile Portal products offer a sophisticated colour portal solution for
network operators which enhances the user experience of the Mobile Internet, helps to increase
subscriber usage and stimulates increases in ARPU.
For further information contact:
Renée Robinson Strömberg
Drutt Corporation
renee.stromberg@drutt.com
Tel: +46 8 545 288 81
Download the Press Release in PDF 
|
 |
|
